Sylo Nozra: Why R U Back?
Emotionally expressive vocals chart a volatile relationship.
By Kerry Doole
Sylo Nozra - “Why R U Back? (Sony Music): The Toronto-based singer-songwriter released the wistful video for his new single Why R U Back? this week.
Inspired by the sunny California coast, the clip, shot on film in San Francisco and directed/edited by Martin Klapperbein, mirrors the ups and downs of a tempestuous relationship.
"Love is such a visual language, so for this video, we tried to f*ck the visuals up to match how I've felt f*cked up in relationships,” said Nozra in a label press release.
The song, written in collaboration with producer, Xander (Meek Mill, Lil Durk), fits right into the current vogue for R&B-inflected pop, and Nozra's vocals are suitable emotionally expressive.
Raised in Toronto by religious Korean parents, his contemporary sound reflects that city more than an overt K-Pop influence.
His music has charted strongly on Spotify and Apple, and last year's hit single FOMO saw major sync placements in Netflix’s On My Block and CBC’s Kim’s Convenience. His songwriting skills have placed him in studios amongst Grammy-winning/nominated songwriters like Ambré (H.E.R., Kehlani) and Jeff Gitelman (Anderson .Paak, H.E.R., Usher) and producer Maths Time Joy (Mahalia, Snakehips, Kevin Garrett). A talent to watch.
Links
Publicity: Samantha Taus, Sony Music
Management: Muk Posh
Stephen Macklam (left) and Sam Feldman.Courtesy Photos