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Sylo Nozra: Why R U Back?

Emotionally expressive vocals chart a volatile relationship.

Sylo Nozra: Why R U Back?

By Kerry Doole

Sylo Nozra -  “Why R U Back? (Sony Music): The Toronto-based singer-songwriter released the wistful video for his new single Why R U Back? this week.


Inspired by the sunny California coast, the clip, shot on film in San Francisco and directed/edited by Martin Klapperbein, mirrors the ups and downs of a tempestuous relationship.

"Love is such a visual language, so for this video, we tried to f*ck the visuals up to match how I've felt f*cked up in relationships,” said Nozra in a label press release.

The song, written in collaboration with producer, Xander (Meek Mill, Lil Durk), fits right into the current vogue for R&B-inflected pop, and Nozra's vocals are suitable emotionally expressive.

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Raised in Toronto by religious Korean parents, his contemporary sound reflects that city more than an overt K-Pop influence.

His music has charted strongly on Spotify and Apple, and last year's hit single FOMO saw major sync placements in Netflix’s On My Block and CBC’s Kim’s Convenience.  His songwriting skills have placed him in studios amongst Grammy-winning/nominated songwriters like Ambré (H.E.R., Kehlani) and Jeff Gitelman (Anderson .Paak, H.E.R., Usher) and producer Maths Time Joy (Mahalia, Snakehips, Kevin Garrett). A talent to watch.

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Publicity: Samantha Taus, Sony Music 

Management: Muk Posh

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Celine Dion performing on the Eiffel Tower during the opening ceremony of the Paris 2024 Olympic Games Paris 2024 on July 26, 2024 in Paris, France.
Capture d'écran du CIO via Getty Images
Céline Dion se produisant sur la Tour Eiffel lors de la cérémonie d'ouverture des Jeux Olympiques de Paris 2024 Paris 2024 le 26 juillet 2024 à Paris, France.
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